Section 04
The simple pin formula
Every pin that earns a click is doing three small jobs at once.
Hook
Why should she stop?
Value
What will she learn/get?
CTA
What should she do next?
Example
Hook
10 digital products you could create this weekend
Value
Beginner-friendly PDF ideas that don't require inventory.
CTA
See the full beginner digital product system.
That's it.
Don't make this harder than it needs to be.
AI Prompt #4
Turn One Idea Into 10 Pins
Ten genuinely different pin concepts from a single core topic.
My core Pinterest topic is: [TOPIC] My digital product is: [PRODUCT] Create 10 genuinely different Pinterest pin concepts around this topic. For each give me: • on-pin headline • supporting text if needed • recommended visual concept • CTA • relevant keyword/topic • what type of buyer awareness it targets Vary the angle instead of simply rewriting the same headline 10 times.
Don't forget the words around the graphic.
The graphic gets attention.
Your accompanying copy helps Pinterest and the reader understand the content.
Keep titles clear and aligned with what the pin actually delivers.
Descriptions should naturally explain:
Do not stuff descriptions with unrelated keywords.
Write for a human first.
AI Prompt #5
Write My Pin Copy
Titles, descriptions and CTAs written for a human first.
Write Pinterest copy for the following pin: Pin topic: [TOPIC] Pin headline: [HEADLINE] Destination: [WHAT THE CLICK LEADS TO] Audience: [AUDIENCE] Relevant phrases I have researched: [KEYWORDS] Give me: • 3 clear title options • 2 natural description options • 3 CTA options Incorporate relevant phrases naturally where appropriate without keyword stuffing. Do not make promises the destination page cannot support.