Section 06
Where should the pin go?
A great pin pointed at the wrong page is a wasted click.
Don't send everyone to your homepage.
Option A — Freebie
Pin
Free resource
Email subscriber
Nurture
Offer
Option B — Helpful content
Pin
Useful resource
Solution
Product CTA
Option C — Product
Pin
Sales page
Checkout
Order bump / upsell
The click should make sense.
Not every clicker is ready to buy.
That's okay.
Pinterest can help create:
TrafficLeadsSales opportunities